If you’re one of those people who loves skincare, or just wants to learn more about which products you should be using, but maybe feel like Sephora is just way too overwhelming, then Haldi is the perfect experience for you. Haldi takes the guesswork out of skincare routines by sifting through hundreds of skincare products to find the right routine just for you. The experience takes each customer through an in-depth online consultation before building a unique shop of products tailored exactly to your skin's needs. If that sounds up your alley, all you have to do to get started is take the survey and tell them Britt Maren referred you! After you’ve completed the survey, you’ll receive an email from Haldi’s Skin Coach, who will send you your personal store. Haldi is a small team who are incredibly passionate about building the right routine for each and every customer, and I have to say, this really comes through in the level of service and attention to detail they use while creating routines.

Here’s the gist of it: Receiving a personal routine from your skin coach is free. Haldi then builds you a curated store where you can preview all your recommended products and buy what you need. You only pay for products you buy. Products typically range from $20 to $100. There are never any markups on retail products, ever! Sounds pretty great, right? They are also very selective in the brands and products they carry and very few make “the cut”. Haldi looks for next-generation brands and products from around the world that combine the best of science and nature, and deliver real results. Since it’s unlikely that a brand makes everything well, they look for “hero” products, the best of the best within each brand and category. Every product then gets carefully vetted and personally tested by their team of testers. Haldi follows a clean-for-you approach as well, focusing on clean ingredients and efficacy, so you wont’ find any harsh or irritating ingredients (like parabens or SLS) in the products they suggest either. Just some of the stellar brands they feature are Tata Harper, Elta MD, Alpha H, Pai, Mara, Youth to the People, and Herbivore Botanicals!

I was excited to try out Haldi for myself and get a totally personalized skincare routine based on my specific skin type and concerns. I’m a bit of a skincare junkie myself, and love trying out new products. However I wasn’t looking to necessarily totally overhaul my entire routine when I have certain fave products already. Not to worry, as they’d never want you to abandon anything you love that is working for you, which is great! The girls at Haldi are super knowledgeable, and can answer any questions you may have about specific products or any issues you may have. When creating your personal store, they’ll give feedback based on your current routine, and add notes on new products they suggest you try out! If you need adjustments, whether you’re looking for different price points, fewer steps, or a “cleaner” product, simply let them know, and they’re happy to make any changes. Don’t feel like you have to purchase everything at once, or at all. Pick what jumps out to you- perhaps there’s a certain part of your routine in particular that you want to switch up? They also offer trial/travel sizes of many products, in case you don’t want to jump right into the full size product right away. I personally love that, as you never know if something might not jive with your skin for whatever reason.

My Haldi store included a variety of new (to me) products that would work well with my skin type and concerns, including Pai Light Work Rosehip Cleansing Oil, Josh Rosebrook Acid Toner, Indie Lee CoQ-10 Toner, Skin Design London C Antioxidant Glow Serum, Pai Instant Kalmer Ceramide Serum, Herbivore Lapis Facial Oil, and more. Your package comes with some helpful cards that include details about each product’s ingredients, and when/how to use it so that you can seamlessly incorporate it into your current routine. I’m definitely a Pai Skincare convert after trying out their cleanser and serum- stay tuned for a more detailed post!- love the nourishing ingredients they use, and how gentle they are on the skin! The Josh Rosebrook Acid Toner is made from a combination of pyruvic, malic, and glycolic acids that work their magic to resurface and firm the skin. But the acids are kept in a base of rich, whole-plant extracts to ensure that it isn’t too harsh or irritating, like so many toners can be. As the seasons change, Haldi is happy to work with you to update your personal store with new products that are seasonally appropriate as well, so that’s on my to-do list here soon now that the weather is cooling off. If you’re looking to revamp your skincare routine, I cannot recommend Haldi enough. Just remember to use my name as the referral when filling out your skincare survey, and you’ll be all set! Cheers to new skincare!

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